What do Captain America, Darth Vader, Cinderella, Mike Wazowski, Jeff Goldblum, and Apollo moon missions all have in common? You can stream them all on the brand spanking new Disney Plus streaming service.
Released only 5 days ago, this past November 12th, it already has 10 million subscribers. To put that into perspective, both Hulu and Netflix’s streaming service (not counting the early days when they lent DVDs) launched in 2007, Hulu currently with 28 million subscribers and Netflix currently with 60 million subscribers. The Disney+ subscriber count is already more than 1/3rd that of Hulu’s and about the same as 1/6th that of Netflix’s … in just 5 days post launch.
Not only is Disney Plus a new fish in an already-giant ocean of streaming services, Apple TV+ also launched during November (November 1st to be exact). However, even after a little over 2 weeks of being launched, Apple TV Plus is only predicted to have 9 million subscribers or so by the end of 2019. Totally insane in comparison to the success of gaining the aforementioned 10 million subscribers to Disney+.
- Put statistics about subscriber numbers before and after Disney Plus launch
- Apple TV+ (if relevant)
- Other services if necessary
Disney Plus offers the majority of Disney’s produced entertainment. It includes content from Disney Studios, Pixar, Marvel Studios, 20th Century Fox, Lucasfilm, National Geographic, and so much more. The price? Only a small fee of $6.99/month. It also has different plans, such as a bundle plan with Hulu and ESPN+ for a small fee of $12.99/month. Compared to Hulu streaming ($5.99 with ads and $11.99 without ads) and Netflix ($10.99/month), Disney+ is relatively cheap for everything that comes with it. It is also announced that if you are a Verizon member, you get Disney+ for free for a whole year.
- Put statistics about prices before and after Disney Plus launch
- Other services if necessary
On the day of the launch of Disney Plus, there was a trending hashtag of #DisneyPlusFail. Upon further research of the tag throughout the day, it seemed that Disney had not taken enough of the proper technological precautions because there were too many users trying to stream and watch. You would never think that having too many subscribers as a negative thing. However, it did gain such popularity that cultural memes (and memes of memes – memeception) were made about it, including one of my favorites:
In their launch, causing the #DisneyPlusFail hashtag to blow up, and the amount of Snapchat, Facebook, and Instagram stories, Disney Plus was gaining free advertising throughout the whole process. So, not only are the kids at home seeing Disney+ advertisements between their shows on television, but teenagers, young adults, and many more demographics are getting both free and paid-for advertisements for the streaming service on their social media platforms. Therefore, Disney+ is not only becoming a monopoly of owning movie, product, and character rights franchises, they’re becoming a monopoly of social media via free advertising from their happy (and in the case of #DisneyPlusFail, frustrated, yet loyal) fans.