Disney+ Research Annotated Bibliography

Telotte, J. P.. The Mouse Machine: Disney and Technology, University of Illinois Press, 2008. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/emory/detail.action?docID=3413989.

Source Type: eBook

Written by Georgia Tech Film and Media Studies professor, J. P. Telotte, this book is a chronological history of the Walt Disney Company using and creating technology in film and media. He argues that these innovations to the company are essential to how Disney came to be and how it got such a glamorous reputation. He also discusses partnerships with big name companies including Pixar as well as partnerships with early-to-today television. The Studio’s historical investments of technology through its years will allow me to see how the Walt Disney Company has always been aiming for first regarding being the best film company. It has always looked for an edge above other competitions and that’s exactly what Disney is doing now with their integration into the streaming platform market. Telotte’s knowledge on the technological history of Disney up until 2008 (when the book was published) will help me delve deeper into the history of Disney and how it kept technologically evolving. 

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Dixon, Wheeler Winston. Streaming: Movies, Media, and Instant Access. The University Press of Kentucky, 2013.Project MUSEmuse.jhu.edu/book/22596.

Source Type: eBook

This book dives into the world of digital and streaming media. Dixon talks about what digital and streaming formats of movies means for the big screen. He also reveals the positive and negative sides of this transition to digital services. The integration of streaming for Hollywood films and companies is argued as cheaper, easier, and faster, thus more bang for their buck, but not necessarily to the viewers. This switch from big screen to personal screen will affect the entertainment industry as well as how we watch and perceive their movies. In today’s society, our use of streaming services like Netflix and Hulu definitely outnumber our movie-goer count when it comes to the number of views. Personally, I saw Marvel Studios’ Infinity War 6 times in theaters, but another 17 times (yes, I count) once I digitally owned it. So, the transition and transformation of movies from the big screen in its early days to something as small as my laptop or phone – with instant access – has changed the movie industry both positively and negatively. Dixon’s facts and opinions will allow me to see how Disney+ is going to integrate its streaming and digital services with what content it already has and what content is on the way.

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Brody, Richard, et al. “From Disc to Stream: A Critical Symposium on the Changing World of Home Video.” Cinéaste, vol. 43, no. 1, 2017, pp. 30–40. JSTOR, www.jstor.org/stable/26356824.

Source Type: Article

This eleven-page article is about the entertainment transition from physical to digital, specifically DVDs to digital storage. Multifarious authors contribute their opinions on the matter, including personal anecdotes and nostalgia, like wandering the aisles of a Blockbuster store. A few speak negatively of this transition, trashing streaming services, but most are positive and give upbeat reactions toward this shift of entertainment platforms. Our social culture today is all about “Netflix-binging” and having instant access to all of the entertainment we love. This puts the hassle of rewinding the VHS to watch a movie or simply finding the DVD out of sight and out of mind. One negative side that was brought up by one of the additional authors, George Feltenstein, is that streaming services are great, but its contents are not guaranteed. One day your favorite movie will be there, and the next day it might be gone. With Disney’s upcoming streaming service, it is not said that everything Walt Disney Studios has ever made will be on there and there is no guarantee of permanent movies or shows at the moment. The transition from owning physical Disney VHSs and DVDs to being able to digitally own and stream will have interesting effects on Disney’s market.

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“MarketLine Company Profile: Netflix, Inc.” Netflix, Inc. MarketLine Company Profile, Sept. 2019, pp. 1–44. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=bth&AN=139115776&site=ehost-live&scope=site.

Source Type: Financial Report/Marketing Profile

This is a market profile for the company of Netflix. It gives information about what Netflix is, what services it offers, and chronological history of the company. It also provides information about Netflix’s fiscal year for 2018. These numbers include paid memberships, revenues, fees, countries using it, and overall profits. This market profile on EBSCOhost also provides information on contracts and agreements with new companies, new products and services for its members, and corporate changes and expansions as a company. Lastly, it provides the most recent top employees, including chairman, chief marketing officer, chief financial officer, and senior management, as well as their age, when they joined, and their job description. This in-depth information on the Netflix company as a whole can give me insight to how profitable and business-heavy the world of digital streaming is. I can use this information to gauge how profitable Netflix is right now and potentially predict the threat level of Disney + to Netflix and maybe even how profitable Disney+ will be in comparison when it is launched this coming November.

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Barnes, Brooks, and John Koblin. “Disney Plus Streaming Service Is Unveiled to Hollywood Fanfare.” The New York Times, The New York Times, 11 Apr. 2019, https://www.nytimes.com/2019/04/11/business/media/disney-plus-streaming.html.

Source Type: Article

This article was released online on April 11, 2019, so it is extremely recent. Authors Barnes and Koblin discuss Bob Iger’s presentation on the new and upcoming Disney Plus (Disney+) streaming service. Iger’s announcement is seen as positive for the future as well as challenging Apple, whose streaming pitch did not go so well. Barnes and Koblin go into detail on what Disney Plus is, what it will cost to its subscribers/members, and some insight on what will be available on it. They also discuss what the chairman of Disney’s Direct-to-Consumer, Kevin Mayer, had to say about potential bundles included in Disney+. These bundles may be the Disney+ subscription with ESPN and/or Hulu added for an additional fee. Iger’s announcement of Disney Plus back in 2017 changed the game for all streaming services. It will most likely run head-to-head with Netflix, whose memberships and profits grew exponentially after it went from renting DVDs to streaming online via smart television, laptop, phone, etc. This short, yet effective, article is helpful for me to see a general look at Disney+ and what it is capable of.

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Joanne, Denise. “DISNEY+ EARLY ACCESS!! First Look At Disney Plus Streaming Service | Denise Joanne.” YouTube, uploaded by Denise Joanne, 13 Sept. 2019, https://www.youtube.com/watch?v=lwcA0FtJ3HE.

Source Type: YouTube Review/Walkthrough Video

Denise Joanne lives in the Netherlands, which is where Disney granted access to use their new streaming service, Disney+, two months before it is released in the United States (and everywhere else) to see how people would use, react, and spread the word about it. Joanne’s review is extremely positive as well as she shows how she uses Disney Plus in her own home on her television and computer. She goes into depth on how each user can pick their own avatar, which will be a Disney character such as Thanos, animated Hercules, and even Oswald the Lucky Rabbit, who is Mikey Mouse’s precursor. She then goes through all of the movies and tv shows offered on Disney Plus as well as what categories they are filed under. One thing that Disney+ has not released yet are its original television shows, like The Mandalorian, or original movies, like Lady and the Tramp. Overall, her review is bubbly and positive and her walkthrough is very detailed and in-depth. This video gives me insight on how Disney+ is formatted (which is a lot like other streaming services) and how it differs from what I already use.

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